You may think you understand your target market. But, do you really? New research from a Harvard Business School professor has revealed something few software entrepreneurs know. In this episode, Michael Humblet and Mark Edwards discuss these finding... View more
Boss-IT podcast has received a question from one of our listeners, Peter: “Is your company worth more if it operates in several countries, or is £10 million revenue the same value if it’s all from the same geographical location?” Well, in this... View more
Anyone involved in any type of business, in any country, needs to see this research. You'll probably be pleasantly surprised! Check out the study for yourself (but only after you've listened to our analysis of it which you may find intriguing): ... View more
Everybody knows how technology is changing the world. But how many people know the specific upcoming trends in the B2B software industry? In this episode, Mark & Michael draw on over 30 years of experience in the B2B software industry to tell you... View more
Of course, everyone has their own opinion. Some will say it's better for you to take your business public. While others will say it's not. However, in this episode, Mark Edwards and Michael Humblet describe the numerous benefits of NOT taking your bu... View more
Michael and Mark this week in their podcast try something different. Since they were together in Belgium for a speaking event they decided to get nose to nose and do a video podcast. They discuss a number of things relevant for software entrepreneurs... View more
For this episode Michael Humblet is away on business. Instead Mark Edwards is joined by Bernard Braithwaite, a marketing expert, who can tell you how to succeed at marketing in the software sector. Bernard will share some fresh perspectives you may n... View more
The average software company is missing out on 90% of the leads they could be getting. In this episode, we reveal how you can make sure you aren’t one of them. And it doesn’t require you hiring any new staff or making any dramatic changes. You’... View more
Are your sales people failing to convert as many prospects into customers as you would like? This may be because prospects are being given inconsistent sales messages from your staff, brochures and website etc... In this episode, Michael Humblet and ... View more
Miksang. That’s the Tibetan word that could transform your business for the better. Listen to this episode to find out what it means and how it can benefit you. Also, we’re always looking for new podcast topic ideas. If you're currently faciing a... View more
Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B... View more
Most software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi? In this episode, Michael and I describ... View more
You’ve probably read dozens of books telling you how to succeed in business. But the problem is they all show you a different path to success. Some of these books may even contain contradictory information to what you’ve read elsewhere.... View more
Most software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi? In this episode, Michael and I describ... View more
ClickFunnels has recently been valued at over $500 Million. Now what may surprise you, if you don’t already know it, is that ClickFunnels was only founded in 2014. In this episode, we talk about the techniques they used to achieve their success. Pl... View more
You’ve heard it before… the software sector is becoming more competitive by the day … and you need to adapt or die! I think most of us understand this. But it can be hard to figure out exactly HOW we should adapt. And the contradictory advice o... View more
As your business grows, it becomes even more important you lead your team in the most effective way possible. Big companies who fail to manage their employees correctly can often find themselves in difficulty! Especially in the software industry, whe... View more
Many software CEOs can sell their own product with ease. Yet at the same time, their employees struggle to sell the exact same product. In this episode we reveal why this happens and how to fix it. Also, we describe why the software industry is explo... View more
A Quick Peek at Branding for Software Companies
Recently we’ve been frustrated by small business owners not knowing the importance of branding. They think “it’s only for the multi-billion dollar companies”. In this episode, we’ll show yo... View more
INTERVIEW: Top Software Sales Headhunter, David Shieldhouse, discusses the common traits of the top 1% of salespeople in the 21st century.
This episode will tell you: How to succeed as a salesperson in the 21st century. PLUS…. how to be more cre... View more
Discover how to manage your team to get better results
This episode will tell you: The best way to manage your team to get ideal results. PLUS…. what makes a great leader in a software company. AND one extremely useful productivity tip you can u... View more
INTERVIEW: Best-Selling Author, David Key, Discusses Dealing With Stress for Senior Executives
This episode will tell you: How to deal with stress as a senior executive. PLUS…. why you’re probably pointing to the wrong thing that i... View more
The Reason Small Software Companies Shouldn’t Diversify
This episode will tell you: Why small software companies (ESPECIALLY) shouldn’t diversify. PLUS…. the ONE thing that ALL fast-growth software companies typically do. AND the traits of s... View more
Learn how cultural differences WILL affect your business
Why understanding cultural differences is so important. This episode will tell you all about it. PLUS…. what are the 5 best productivity tools that ACTUALLY WORK. AND some amusing anecdote... View more
Why most companies fail to get leads at trade exhibitions
What are the mistakes software companies make when presenting at trade exhibitions. This episode reveals them. PLUS…. why a lot of software companies already have the knowledge they need ... View more
How to avoid becoming a slave to your business
How you can have an enjoyable lifestyle and avoid becoming a slave to your business. This episode shows you how. PLUS…how you can use virtual reality to sell more products even if you don’t think ... View more
How to motivate your sales staff to work as hard as you do
These few things will make your sales people want to, and even LOVE, working as hard as you do. Listen to this episode to find out how to do this. PLUS…why you should only focus on one t... View more
How to dramatically speed up the growth of your business
How doing this ONE thing can result in explosive growth for your software business. This episode shows you how. PLUS…why speaking on stages at different events may be one of the best thing... View more
How to get better results working with your business partners
How to improve your results working alongside your business partners NOW. This episode shows you how. PLUS… why more and more businesses are running virtually these days. And how you ... View more
The most effective way to get more customers NOW
How can your software company get more customers NOW. This episode shows you how. PLUS… the ONE thing Tim Ferris did to improve his productivity. And why you need to know about https://lumen5.com/... View more
How to make cold calls work in the modern era
How your software company can use cold calls in the modern era to get BIG results? This episode shows you how. PLUS… why most software companies can’t get investment. And the SINGLE best marketing ... View more
Why most software companies are vulnerable (but don’t yet know it)
How your software company may be vulnerable without you being aware? This episode shows you how. PLUS… why and how you should split up your sales processes. And the power of us... View more
How to create better videos for your company
How can your software company create better videos? This episode shows you how. PLUS… the best TIP to become more successful in business AND in life in general. And the worst mistakes you can make whe... View more
How to improve your work life balance
How can you improve your work life balance? This episode shows you how. PLUS… how to make your public speaking skills much better. And the ONE thing that’ll help you gain more customers. Mark Edwards and M... View more
How to get better results with social media
How can your software company get better results with social media? This episode shows you how. PLUS… the problem with having lots of executives in one room and how you can stop it. ... View more
How to manage your time much better
How can manage your time much better? This episode shows you how. PLUS… why most time management systems don’t work. And numerous amusing stories you’ll enjoy. Mark Edwards and Michael Humblet reveal all. ... View more
How to make your communication more effective
How can your software company improve internal & external communication to improve results fast? This episode shows you how. PLUS… how to use videos to increase your profits. And the mistake almo... View more
How to make your content more effective
How can your software company get better results with the content you produce? This episode shows you how. PLUS… how to make sure customers don’t waste your time. And why you must make producing content ... View more
How to attract customers the right way
How can your software company avoid the common error made when attracting new customers? This episode shows you how. PLUS… how to drastically improve your productivity. And the one thing you NEED to know if... View more
How to get more leads in the modern era
How can your software company get more leads in the modern era? This episode shows you how. PLUS… why you should begin with the end in mind. And the importance of your software company having clear ... View more
