Episode 40: This study by a Harvard professor may surprise you about your target market (and their buying decisions)

Episode 40: This study by a Harvard professor may surprise you about your target market (and their buying decisions)

01 February 2019

You may think you understand your target market. But, do you really? New research from a Harvard Business School professor has revealed something few software entrepreneurs know. In this episode, Michael Humblet and Mark Edwards discuss these findings as well as a couple of other interesting topics suitable for software entrepreneurs.

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