Resources
Blogs
Make Your Software Marketing Fly
Why Does 80% Of Software Marketing Fail to Deliver
People love to make things complicated. It can be a due to...View more
Interview: What is the Equity Value Accelerator?
Interview with Mark Edwards , CEO, Boss Equity, & Michael Humblet, Founder Chaomatic
Boss Equity specialises in mergers & acquisitions for small and medium-sized businesses in the software technology...View more
Competition and the Importance of Positioning in the High Growth Software Tech Market
During recent months, I have been speaking with many companies/clients about the way they envision their competition. I must admit...View more
Vlogs
Know, Like & Trust
In this short video, Fergus Parker, CEO at Boss Marketing, discusses the reasons it's imperative for potential clients to "know, like & trust" you and your organisation BEFORE they will engage with you.
Fergus...View more
Videos
Podcasts
Episode 30: Here’s one reason the B2C industry has a higher conversion rate than B2B
Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark...View more
Episode 29: The new research on touchpoints shows we were wrong
Most software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi...View more
Episode 28: Software CEOs - You need to develop this skill
You’ve probably read dozens of books telling you how to succeed in business. But the problem is they all show you a different path to success. Some of these books may even contain contradictory information to what you’ve...View more
Whitepapers
On the Wings of the Software Unicorn
Confidential
How the fast-growth $1 Billion Software Companies did it. Made (relatively) simple.View more
Guide to Exit Planning Timeframes for Software Tech Businesses
Please find our guide below and download it completely free!View more
