Resources
Blogs
Top 6 Trends in the Identity and Access Management Market
Identity and access management (IAM) is crucial for organizations, transforming their businesses with advanced digital processes and programs. Organizations from various industrial verticals need to stay abreast of the...View more
Interview: What is the Equity Value Accelerator?
Interview with Mark Edwards , CEO, Boss Equity, & Michael Humblet, Founder Chaomatic
Boss Equity specialises in mergers & acquisitions for small and medium-sized businesses in the software technology...View more
Competition and the Importance of Positioning in the High Growth Software Tech Market
During recent months, I have been speaking with many companies/clients about the way they envision their competition. I must admit...View more
Vlogs
Know, Like & Trust
In this short video, Fergus Parker, CEO at Boss Marketing, discusses the reasons it's imperative for potential clients to "know, like & trust" you and your organisation BEFORE they will engage with you.
Fergus...View more
Videos
Podcasts
Season 2 - Episode Three: Most prospects will not buy straight away so here’s what you need to do
Most people who come across your business will not buy from you straight away. So in this episode, Jon street, a marketing expert, explains what to do about this. And trust me, this one is a good one! We cover everything...View more
Season 2 - Episode Two: Do you know about this Harvard study that can help you improve your sales & marketing?
In this longer than usual podcast episode, Mark Edwards talks to Neil Cumming about cognitive overload, story telling in the B2B world and the Harvard study that will help you improve any sales & marketing you do in...View more
Season 2 - Episode One: How to write in the correct tone of voice for your audience
In this episode, Jon Buchan of Charm Offensive, talks to Boss Equity CEO, Mark Edwards about how he stumbled across the perfect way to write a cold email which gets positive responses. Mark and Jon discuss in some depth...View more
Whitepapers
On the Wings of the Software Unicorn
Confidential
How the fast-growth $1 Billion Software Companies did it. Made (relatively) simple.View more
Guide to Exit Planning Timeframes for Software Tech Businesses
Please click on the button below to download our guide completely free!View more
