Resources
Blogs
Clarity of Thinking, Simplicity of Communication
As companies in the software tech sector weave their way through the ongoing consolidation of technologies, delivering increased...View more
The Importance of Your Corporate Story
Having a corporate story is a great way to communicate the key aspects of your business, create an identity for your business...View more
5 Big Mistakes Software Entrepreneurs Make
Blurred Vision
This is pivotal. If you don’t know your reason for being and your core values, then neither will your customers, your team, your investors – and eventually your acquirers....View more
Vlogs
Know, Like & Trust
In this short video, Fergus Parker, CEO at Boss Marketing, discusses the reasons it's imperative for potential clients to "know, like & trust" you and your organisation BEFORE they will engage with you.
Fergus...View more
Videos
Podcasts
Season 2 - Episode 33: The Commando Mindset
This week, Mark Edwards talks to former Royal Marines Commando, Ben Williams.
From taking drugs to being pinned down under Taliban fire, Ben took some hard knocks in his teenage years, which prompted him to decide...View more
Season 2 - Episode 32: Former Fallen Angel
In this highly entertaining, both serious and amusing podcast, David Angel talks to Mark Edwards about the gratitude he now has for his life.
Starting life as a chef and 'accidentally' falling...View more
Whitepapers
On the Wings of the Software Unicorn
How the fast-growth $1 Billion Software Companies did it. Made (relatively) simple.View more