Resources
Blogs
Top 6 Trends in the Identity and Access Management Market
Identity and access management (IAM) is crucial for organizations, transforming their businesses with advanced digital processes and programs. Organizations from various industrial verticals need to stay abreast of the...View more
Make Your Software Marketing Fly
Why Does 80% Of Software Marketing Fail to Deliver
People love to make things complicated. It can be a due to...View more
Interview: What is the Equity Value Accelerator?
Interview with Mark Edwards , CEO, Boss Equity, & Michael Humblet, Founder Chaomatic
Boss Equity specialises in mergers & acquisitions for small and medium-sized businesses in the software technology...View more
Vlogs
Know, Like & Trust
In this short video, Fergus Parker, CEO at Boss Marketing, discusses the reasons it's imperative for potential clients to "know, like & trust" you and your organisation BEFORE they will engage with you.
Fergus...View more
Videos
Podcasts
Episode 34: An easy way to enhance your marketing even if you aren’t a marketing expert
For this episode Michael Humblet is away on business. Instead Mark Edwards is joined by Bernard Braithwaite, a marketing expert, who can tell you how to succeed at marketing in the software sector. Bernard will share some...View more
Episode 33: How to get 10x more leads without hiring any new employees
The average software company is missing out on 90% of the leads they could be getting. In this episode, we reveal how you can make sure you aren’t one of them. And it doesn’t require you hiring any new staff or making any...View more
Episode 32: Avoid the big error almost all software companies make which lowers their conversion rates
Are your sales people failing to convert as many prospects into customers as you would like? This may be because prospects are being given inconsistent sales messages from your staff, brochures and website etc... In this...View more
Whitepapers
On the Wings of the Software Unicorn
Confidential
How the fast-growth $1 Billion Software Companies did it. Made (relatively) simple.View more
Guide to Exit Planning Timeframes for Software Tech Businesses
Please find our guide below and download it completely free!View more
