B2B software sales veteran and Social Media marketing expert, Neil Schaffer, shares invaluable & easy to implement, marketing tips. He also discusses his new book, The Age of Influence with Mark Edwards.
During his early sales career based in Asia, Neil ‘wore many hats’ and also learned to speak Japanese, Mandarin & Chinese along the way. It was on returning to the US during the 2008 crash, that he began to network via LinkedIn to find work. This proved so successful for him that he wrote his first book about it. His take on the current state of Social Media: The power is still there – It’s just how you use it.