After graduating with an MSc in Marketing at UMIST, Euan spent his early career in London building up his invaluable experience in digital marketing, specialising in analytics, channels management, acquisitions and website optimisation. He became professionally qualified with the CIM Professional Postgraduate Diploma in Marketing and lectured many students in the field of digital marketing. He rapidly gained a reputation for problem solving and delivering proven results. This quickly earned him rapid promotion with leading companies in London, Europe, USA and globally. After reaching senior management in marketing and analytics, he decided to set up his own operations and become a consultant for a wide range of companies.
Euan has built a reputation for himself in industries including: telecoms, digital media, media & entertainment and government digital services. He has worked both agency side and client side and understands the challenges faced with small, medium and large organisations in the digital space. Euan’s greatest strength is his customer care, in depth understanding of client’s needs, his ability to solve complex problems with analytics and delivering credible results.
Using analytics to solve complex problems
Euan believes analytics is the key to unlocking the potential of the business. In the digital space, data and information should be used as intelligence gathering to steer businesses in the right direction. By effectively using analytics, we can understand user behaviour, identify weak points within the user journey and what touch points drives the greatest value and conversion. Ultimately, we can build a roadmap to optimise the digital journey and drive incremental sales.