Episode 29: The new research on touchpoints shows we were wrong

Episode 29: The new research on touchpoints shows we were wrong

08 November 2018

Most software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi? In this episode, Michael and I describe what a “punctum” is and how it can make your software demo instantly more persuasive.

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